Author: Kati Budén / Marketing Communication Manager
Date: 2020-11-25

Nordic Morning Group partners with Usermind

Nordic Morning Group is excited to announce a new partnership with Usermind, creators of the first Experience Orchestration (XO) Platform and Leader in the Forrester Wave™Journey Orchestration Platforms, Q2 2020.

Nordic Morning Group´s aim is to be at the forefront. To get there, we must accept that change is the new constant, and it creates a demand for lifelong learning. Since we want to be an attractive company with spearhead knowledge, we must keep on challenging
established thinking and ways of working through people and technology.

“Customer Journey Orchestration is the next evolution of customer engagement. Usermind takes an agile approach, making it possible to build journeys, run experiments, and improve experiences in a fraction of the time it took before. Usermind’s XO Platform makes it easy
for our clients to start improving journeys today without the need to replace
their existing technologies,” says Anne Årneby, CEO Nordic Morning Group.

By teaming up with Usermind, Nordic Morning Group will be able to help its clients deliver personalized and relevant journeys across the entire customer lifecycle. The ultimate goal is to create happier, more loyal, and more profitable customer relationships.

“The team at Nordic Morning Group brings a wealth of domain experience and regional knowledge to the partnership. Together we bring a compelling combination of best-in-class technology with industry expertise to break through barriers and enable next-gen digital
experiences,” says Michel Feaster, Co-Founder & CEO at Usermind.

For more information about
Usermind and the partnership:

Ville Immonen, Head of Sales and Marketing | +358 40 743 2764

About Nordic Morning Group Nordic Morning Group works in close collaboration with its clients to deliver superior experience to their customers, driving growth and customer love. The Group consists of three business areas: Nordic Morning focusing on data-driven marketing and service design, Edita Prima creates automated customer communication services, and Edita Publishing develops collaborative learning and information solutions. Nordic Morning Group serves clients mainly in Scandinavia and Northern Europe. The Group employs 450 people and net revenue in 2019 was EUR 77.6 million.

About Usermind Usermind, the leader in Experience Orchestration (XO), is changing the way enterprises use what they know about customers to actively shape experiences in real-time. With Usermind’s XO Platform, enterprises can monitor customers and orchestrate 1:1 experiences across channels, systems and teams. By putting the power to
monitor, activate and optimize experiences in the hands of the business, Usermind enables enterprises to transform how they interact with customers and create customer relationships that are happier, more loyal and more profitable.

To learn more, visit

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