We Orchestrate Automated Customer Journeys To Perfection.
Those carefully considered seven words summarize everything that Edita Prima from now on is and wants to be. Our new hero sentence defines us as a company, colleagues and individuals, reminds us of our unique history, gives true meaning to our updated brand, offers a practical internal tone of voice tips to our staff members, guides our daily decisions and future actions and origins directly from the key values we as a 160+year-old company believe in. Our new hero sentence also recognizes legacy, embraces change, welcomes transition and gives meaning to our upgraded service categories and solutions. Finally, and most importantly, it unquestionably helps bring additional value to our present and future clients across and beyond the Finnish and the Nordic market, which is our primary playground of perfection. So, our new hero sentence most definitely completes us, but why those fearlessly curious exact seven words and not six or nine or eight or why not something totally different?
Our new hero sentence marks the beginning of the next 160 years of Edita Prima
It’s a solid question: In the upcoming months, we will publish a series of five more detailed articles about the meaning of our new hero sentence.
In article #1, titled “We” and published in December of 2021, I will dive deeper into our exceptional history, solid present, sensible working culture and excitingly potential future and open my thoughts about our unique position as one the oldest tech companies in Europe. Read the article from here.
In article #2, titled “Orchestrate” and published in January of 2022, I shall examine what the term orchestrating means for us as a philosophy, as a tool to master our expertise, as a business model that is essential to our success, and how orchestrating as a process is firmly integrated into all our services combining digital and analog solutions for hundreds of highly versatile but equally interesting clients. Read the article from here.
In article #3, titled “Automated“ and published in February-March of 2022, I will take a closer look to explain why the term automated is undeniably crucial in the 2020s in our line of work and explain the innovative processes behind our key service categories that keep on evolving to fulfil rapidly better-altering expectations, needs and demands of our client base and collaborator network. Read the article from here.
In article #4, titled “Customer Journeys” and published in March-April of 2022, I will explain in detail the meaning, purpose and benefits of our user-friendly orchestration services and emphasize the importance and effectiveness of breaking longer customer journeys into smaller data-driven microjourneys that help our clients communicate more efficiently which improves their businesses and customer experiences. Read the article from here.
And on our final hero sentence article #5, titled “To Perfection” and published in April-May of 2022, I will argue why we at Edita Prima see the concept of perfection in a specific modern way which also includes ideas of openness, learning, testing, vulnerability and even elements of uncertainty, questioning and failing. Read the article from here.
We believe that our new hero sentence marks the beginning of the next 160 years of Edita Prima. More industry leading articles on change and transition is coming up. Please stay tuned and join the journey of perfection.